- Mahindra University’s School of Media, launched last year, the fifth school under the university, after the schools of law, management, education, and the flagship École Centrale School of Engineering.
Mahindra University’s School of Media, launched last year, the fifth school under the university, after the schools of law, management, education, and the flagship École Centrale School of Engineering. The School of Media aims to build a generation of creators and information-seekers who have futuristic capabilities in the digital age of emerging technologies by investing not only in relevant infrastructure and gadgets but in a renewed student-centricity that focuses on the new environment’s demands in new and old sets of critical thinking.
The school currently offers three undergraduate programmes and a doctoral programme. The 3-year Bachelor of Journalism and Mass Communication emphasizes digital journalism, media production, and advertising-public-relations-digital management. A 4-year Bachelor (Honours) of Journalism and Mass Communication further prepares the student in media project management and research. The school’s unique B.Tech. in Computation and Media offers technological competencies in interactivity, such as building game design, models and animation films, along with virtual-reality applications and AI newsroom preparations, including media forensics.
Students of these programmes will also have special advantages of the school’s current and ensuing partnerships with U.S. universities in niche areas such as sports media and entertainment technology. Other forms of partnerships, such as completing accelerated master’s degrees from a U.S. university, are also under advanced discussions.
Dr. Shashidhar Nanjundaiah, Dean, School of Media, views these advantages as transformational in the journey of an aspiring media and communication professional. “A digital-first curricular and pedagogic approach may sound almost obvious in today’s age, but it must be constructed in the ecosystem of responsible use. We integrate technology with humanities, creative with critical, concepts with practices. Our students will have a tripodic grounding in competencies—professional, conceptual, ethical. With this kind of emphasis, they will learn to understand change and the structural questions around it—whether, why and how. Our graduates will prove to be important interveners in tackling some of the most pressing problem in today’s communication processes such as disinformation using various formats.”
