- The programme will cover a wide range of content formats such as video production, editing, blogging, social media management, influencer marketing, and more
Masters’ Union, B-school, has launched education programme for content creators. Recognising a lack of professional training, this innovative initiative seeks to bridge the education gap in the rapidly expanding USD 104 billion Creator Economy and provide aspiring content creators with the skills and knowledge required to thrive in this dynamic industry.
The creator economy has grown at an exponential rate in recent years, transforming how people interact with content and monetise their skills. The overall creator economy market size is anticipated to be around USD 104.2 billion, and the global influencer market is worth an estimated USD 16.4 billion.
The Masters’ Union 4-month programme has been meticulously curated by industry experts who have extensive experience in the fields of content creation, digital marketing, branding, and storytelling. The intensive programme will be delivered by some of the most successful content creators and strategists. Students will gain a thorough understanding of content strategy, audience engagement, monetization models, intellectual property rights, and the ethical aspects of content creation through a combination of theoretical knowledge and practical training.
The programme serves as the ultimate launchpad for aspiring content creators, equipping them with the tools and strategies necessary to succeed as entrepreneurial creators. The curriculum is diverse, covering a wide range of content formats such as video production, editing, blogging, social media management, influencer marketing, and more.
Students will also have access to cutting-edge technology to hone their creative skills and gain hands-on experience in a professional setting. Renowned creators like Sumit Singh and Raj Shamani will provide mentorship through workshops, sharing invaluable insights and inspiration.
Understanding algorithms on platforms like YouTube, Instagram, and LinkedIn is crucial, and the programme will provide participants with deep insights and effective strategies to maximise reach and engagement. Additionally, the top three participants would have the opportunity to secure grants up to INR 10 lakh, providing financial support for further channel development and exceptional content creation.