Bisleri Onboards Educational Institutions To Sensitise About Plastic Disposal

  • The firm has partnered with Indian universities, including Amity University, SRM University, TERI School of Advanced Studies, TISS, DY Patil University, amongst others

Bisleri International has partnered with educational institutions for its sustainability programme ‘Bottles For Change’. The objective of the partnership is to create awareness about the potential for recycling ‘used plastic’ and educate students on the importance of managing it. For the current fiscal year, thr company plans to engage with over 200 institutions to empower students to become changemakers for the future. The ‘Bottles For Change’ initiative is currently operational in 7 cities and the company plans to expand the programme to Bengaluru, Hyderabad and Gandhinagar in Gujarat during the year.

Bottles For Change’ is part of the company’s overall sustainability initiative, Bisleri Greener Promise. As per the firm, the programme focusses on educating the youth about mitigating plastic waste and building a circular economy. It will teach students to treat used plastic as a valuable resource by segregating and disposing of it responsibly to prevent it from entering landfills. The company would provide enabling systems to ensure the plastic is sent directly to the recyclers and help the students make their institutions ‘Zero Plastic To Landfill’ campuses.

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