XLRI – Xavier School of Management, one of India’s premier business schools, has partnered with SRV Media for a 3-year mandate (2025–2028) as the exclusive digital marketing partner for XAT. This collaboration between XLRI and SRV Media highlights a strong and long-term partnership in driving digital outreach for admissions.
Under this mandate, SRV Media will deliver a comprehensive end-to-end digital marketing strategy for XAT. The services include organic social media management, performance and brand awareness campaigns across leading platforms, SEO, content marketing, website management, and influencer collaborations. Additionally, video shoots and creative storytelling will be leveraged to maximise visibility, strengthen candidate engagement, and boost participation in XAT, XLRI’s flagship admission test. The mandate will be driven by SRV EDge, SRV Media’s specialised education vertical. With deep expertise in student outreach and admissions marketing, SRV EDge brings tailored strategies that combine data, creativity, and technology for maximum impact.
As an AI-enabled integrated digital partner, SRV Media Pvt. Ltd adopts an AI-first marketing approach, embedding advanced AI tools and custom agents across research, planning, creative, media, and analytics. With 70% of its workforce fluent in AI, the agency drives faster execution, higher precision, and measurable impact across campaigns. They are also Google Premier partners, making them amongst the top 3% in India by designation and 12% of Google Partners worldwide by count. SRV Media leverages its proprietary AI Synergy Framework to combine human intelligence with AI-powered augmentation, enabling smarter strategies, more agile campaigns, and better ROI for education brands like XAT.
During the past two years of collaboration on XAT, SRV Media has successfully executed targeted digital campaigns to increase awareness, engage aspirants, and drive participation in the examination. Building on this experience, SRV Media will continue to leverage data-driven insights and innovative content to further strengthen XAT’s digital outreach and position it as the preferred gateway for management aspirants across India.
Dr. Vikram Kumar, Managing Director, SRV Media Pvt Ltd., added, “Partnering with XLRI on XAT allows us to deliver a fully integrated digital strategy that not only increases visibility but also drives meaningful engagement and participation from aspiring management candidates. Through data-driven insights, targeted campaigns, and creative storytelling, we aim to optimize the candidate journey, strengthen XAT’s brand recall, and ensure it continues to attract high-calibre talent from across India.”
