In a dynamic initiative combining purely academic learnings with real industry challenges, ITM Skills University’s School of FutureTech organized a hands-on, brand-based web development challenge. The challenge engaged students to act as developers and business strategists to develop real market-worthy digital solutions for developed simulated brands.
Participants were asked to create working websites using HTML, CSS, and JavaScript based on real-world brand problem statements and assignments. The challenges did not end at merely coding. Not only were students expected to present a fully developed business model, they also had to submit a user interface design prototype using Figma. This ensured that their final solutions were not only technically sound; they also followed user-centered design principles and were market ready.
Dr. Kalpana Kumaran, Head of B.Tech Program, ITM Skills University stated, “This challenge was created to engage our students beyond classroom learning and engage them with the kind of real-world thinking they will need in the technology field today. From coding and design, to business modelling, they addressed every feature with creativity and professionalism. It is refreshing to see such high levels of innovative and interdisciplinary thinking from our future technologists.”
The event concluded with a final evaluation round where projects were evaluated by a board of outstanding industry experts. This board was made up of Mr. Suraj Sahani, Mr. Nikhil Barke, Ms. Shabnam Padvekar, Ms. Muskaan, Mr. Shivam, and Mr. Balvinder Singh. The board was able to give students valuable input into design aesthetics, usability, innovation, and business logic, giving them much needed feedback and a taste of the professional world.
This challenge highlighted the School of Future Tech’s commitment to experiential learning, encouraging students to blend design thinking, technical skills, and strategic planning in a cohesive and practical manner. The event served not only as a platform to showcase student talent but also as a testament to ITM Skills University’s forward-thinking approach to education—preparing future-ready technologists and innovators.
