- Bollywood star Ayushmann Khurrana joins Birla Brainiacs as an investor and brand ambassador, promoting its hybrid homeschooling model.
Bollywood superstar and youth icon Ayushmann Khurrana has made a significant strategic investment in Tech Hybrid ThinkTank and has officially taken on the role of brand ambassador for its innovative hybrid homeschooling platform, Birla Brainiacs. Founded by Nirvaan Birla, Birla Brainiacs aims to transform the educational landscape in India by integrating online and offline learning, tailored to the evolving needs of students and parents.
Birla Brainiacs’ partnership with Ayushmann Khurrana comes at a pivotal moment, as families increasingly seek personalised and flexible educational solutions. Birla Brainiacs addresses this demand by providing a comprehensive curriculum that includes core academic programmes alongside a diverse range of upskilling courses such as financial literacy, coding, music and communicative english. This holistic approach ensures students are equipped with both academic knowledge and essential life skills for the future.
Ayushmann Khurrana said, “Holistic growth is extremely crucial for a child’s overall development and I am glad to be a part of this movement that provides a comprehensive curriculum along with upskilling courses for children. In today’s fast paced world, children need more than just traditional education and with courses that Birla Brainiacs provides, it will help empower children and prepare them better for the future. Together, we all can be instrumental and revolutionise education for the new generation of children with platforms such as Birla Brainiacs, ultimately opening their doors for a brighter future.”
Ayushmann also featured in two campaign videos for Birla Brainiacs, showcasing the unique advantages of the platform. These campaign videos highlight how Birla Brainiacs enables students to balance academic pursuits with personal development, thanks to its flexible structure and focus on individual attention. The advertisements will be launched across various digital platforms, cinemas and OTT services, reinforcing Birla Brainiacs’ position as a key player in the educational sector.
The campaigns will feature Birla Brainiacs‘ innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century skills. By ensuring students excel academically and develop critical competencies, Birla Brainiacs prepares them for success in an increasingly digital and interconnected world.
