- Istituto Marangoni pioneers beauty education, offering specialised programmes worldwide to meet the surging demands of the expanding industry
According to a McKinsey study, the Beauty Industry market is constantly expanding and the sector currently weighs $427 billion and is expected to reach $580 billion by 2027, with an average growth of 6 per cent in the coming years. Sectors such as makeup and haircare recorded the greatest progression, with an increase of 18 per cent in makeup and 17 per cent in haircare.
In the rapidly evolving context of the Beauty & Fragrances industry, the launch of targeted university courses at an international level is considered a strategically important initiative for Istituto Marangoni. This initiative involves expanding the training offerings with the expertise of a professional team and partnerships with authoritative institutions such as the Accademia del Profumo and Cosmetica Italia, as well as with key industry players like Officine Santa Maria Novella, Dolce & Gabbana Beauty, Symrise and others. This initiative promotes market access for future graduates and ensures that they acquire skills aligned with the sector’s needs and demands for managerial professional roles.
Two new Master’s programmes have been launched at the Milan branch, focusing on Fragrance and Cosmetics Brand Management and Licensing and Marketing and Communication Management for Fragrances and Cosmetics. A three-year course in Fragrances and Cosmetics Products and Communication will commence in October 2024. Istituto Marangoni’s marketing and communication master’s and BAs have been introduced at Paris, Mumbai, Shanghai and Dubai campuses.
Today, the United States leads spending in the Beauty sector, with approximately $90 billion, followed by China $60 billion, Japan $37 billion and Brazil $35 billion. The USA spends the most on beauty, followed by China, Japan and Brazil.
Perfumes account for over a third of global beauty turnover (36 per cent) and the sector shows value growth of 11 per cent and these data demonstrates the trend of significant development in Beauty & Fragrances and confirm the increasing focus on ‘wellness’, amplified by the sharing potential of major social networks, reflecting the values of new generations.
“Istituto Marangoni has launched a structured training programme in higher education focusing on the beauty and fragrances industry, aiming to prepare future professionals for roles such as Product Manager, Marketing Manager, Brand Manager, Licensing expert, Digital Content Manager and Experience Marketing Manager. The programme is the first in Italy to focus on Beauty & Fragrances with AFAM-validated courses, providing a strong foundation for a dynamic career in the growing market, “Stefania Valenti, Managing Director of the Group, said.
“Higher education in arts, music and dance combines public and private institutions, with private institutions training professionals through industry partnerships. Italy’s cultural influence is attributed to both public and private training. Encouraging educational programmes like Istituto Marangoni is essential for innovation, internationalisation and development. Collaborations like Accademia del Profumo promote olfactory culture, “Ambra Martone, President, Accademia del Profumo, said.
